The potential for TruGreen is huge with estimates of over £3 billion being spent on gardens in 2008. Research also reports that there are over 20 million private gardens in the UK and that 76% of the adult population see gardening as a chore. The £352 million that was spent in 2004 on garden chemicals furthers our belief that the market potential for TruGreen is great.

 

 

 

Each franchisee has an area which is determined by the population and demographics (age, income, type of dwelling, etc). The area will be based near your home, allowing you to start trading without premises.

 

 

 

The business is typically a 5 -day week  - Monday to Friday operation. It will, however, be necessary to carry out in-home estimates in the evenings or on Saturdays, since the majority of our clients work.

 

 

 

TruGreen has developed a successful marketing plan based upon leaflet distribution which will help grow your business. We will train you and make available appropriate marketing materials. TruGreen develops new marketing initiatives on a regular basis. TruGreen franchisees also benefit from membership of the nationally known ServiceMaster family through referrals, and the potential of cross-marketing campaigns.

 

 

 

10% of gross sales. This percentage of your turnover is paid to us on a monthly basis ensuring that the franchisee and franchisor are inextricably tied in, ie your growth is our growth.

 

 

 

Franchisees make a payment into a central promotion fund each month which is used to promote the TruGreen brand nationally. This funding goes towards activities in PR, advertising, exhibition attendance, direct mail activities and much more.

 

 

 

Of course! In fact we actively encourage you to liaise with our existing business owners after your initial meeting with us. You will learn first-hand what being a TruGreen franchise owners is all about.