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February 2010: Merry Maids Scrubs Up Well With New Look Fleet

Merry Maids, the leading domestic cleaning franchise network, has introduced a new vehicle livery to build brand awareness.

The new livery is in keeping with the existing striking green Merry Maids logo and uses lifestyle photography and a full car wrap for maximum impact.

Hannah Banfield is Head of Marketing for ServiceMaster, the franchisor behind the Merry Maids franchise network, she says; “We have had some great results following the re-branding of vans and cars across our other franchise networks and felt that Merry Maids would benefit too. As the vehicles are parked on residential estates and driving to and from customers, the branded vehicles act as mobile adverts. The amount of enquiries we receive directly from people spotting our vehicles driving around is amazing. It’s also a really cost effective way for our business owners to secure year round advertising in their territory.”

To find out more about Merry Maids franchising opportunities call Ken Dennis at ServiceMaster on 0116 275 9000, email franchisesales@servicemaster.co.uk or visit www.servicemaster.co.uk.


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